Award-winning online men’s style site MR PORTER is to offer a curated selection of 18 timepieces from across Vacheron Constantin’s product families, including the hot new Fiftysix collection. With this move, Vacheron Constantin – the world’s oldest watch manufacture, with a history of continuous production for more than 260 years – signals that true haute horlogerie has embraced e-commerce.
MR PORTER will launch its association with the maison with the Fiftysix Day-Date in pink gold and the Fiftysix Complete Calendar in stainless steel. Seven pieces will be offered from the Patrimony and Traditionnelle collections, as well as five from the sporty Overseas collection. Among the carefully-selected highlights will be the Patrimony Perpetual Calendar and the Traditionnelle Tourbillon in pink gold, the Overseas Chronograph and Dual-Time novelty, available in stainless steel.
Says Toby Bateman, Managing Director, “We at MR PORTER are excited for Vacheron Constantin to join our growing luxury watch offering, as the brand introduces its new Fiftysix collection. Not only are we thrilled to be a part of the global launch in September, but to begin offering our customers timepieces from one of the most prestigious and respected watch manufacture in the world, reaching both our watch connoisseurs and new customers alike.”
Adds Louis Ferla, CEO of Vacheron Constantin, “We are thrilled to start offering Vacheron Constantin’s watches on MR PORTER and collaborate with their teams to spread the heritage and values of high watchmaking. Our Maison sees its 263 years history as a continuous innovation journey marked by new products, new complications and new partnerships. As such, we are thrilled to count MR PORTER among them and look at our common e-commerce future with optimism and ambition.”
Vacheron Constantin’s availability through MR PORTER will commence on Wednesday 5 September.