Earlier in January, while most of the watch world was in Geneva for SIHH, Jean-Claude Biver brought all of the three LVMH brands that are now under his care for a week-long showcase on a boat docked by the riverside, just a stone’s throw away from the Beau-Rivage at Quai du Mont-Blanc.

On opening night, all of Revolution was there in full force to mostly have a breather before the madness of day one at Palexpo the next morning, but also in hopes that we might see things that are yet unseen by the world. And boy, did we see something.

Sitting at the far end of the boat, there it was. Just sitting pretty and conspicuous in amongst every other TAG Heuer watch on display, the new 2017 Autavia. Naturally, the logical thing to do was whip out a cellphone, take a snap and enthrone it on www.Instagram.com/Revolution.Watch

But beyond verifying that this was, in fact, the new Autavia that we had spotted, TAG Heuer remained mum and asked us to have patience until Baselworld, when all would be revealed.

Just this morning, however, a certain Mr. Jeff Stein — the brilliant TAG Heuer scholar responsible for the website www.onthedash.com — put up a complete breakdown of the new Autavia calling his article: “Jean-Claude Biver Introduces the New Autavia (and the Past and Future of TAG Heuer)”… understand how TAG Heuer used the vintage models to inspire the new Autavia; the meaning of a “Re-Inspiration”; and why the new Autavia has a date.”

If you end up reading only ONE watch related article today (Valentine’s Day btw), let it be this one. In his article, Jeff speaks of the recent event, he attended, where Jean-Claude Biver introduced the new Autavia — possibly slated to be one of TAG Heuer’s most important launchs this year — along with the process of discovery that the brand went through in executing the watch and, as well, about the new movement that has been created for the watch.

Enjoy.

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