Breitling
New Collections Launched at First-Ever Breitling Summit
We were ushered into a large room dominated by what another journalist said was the biggest cinema screen she had ever seen. It was certainly big. And then Breitling CEO Georges Kern began to speak, and we were taken on an even bigger journey through everything Breitling was, is and will be.
He went over his considerable achievements in his first year in charge, and re-emphasised the commitment to simplified lines of the four categories of Land, Air, Sea and Professionals, announcing new watches in each segment. The partnership with Bentley, which has been running since 2002, has also been renewed, and they are launching a new B01 Chronograph in Bentley Racing Green.
When the video ended, Kern turned to us and said: “I may not be a pilot…”. The message was clear. I can laugh at myself, but I am prepared to do whatever it takes to make this company a success. And who would doubt him.
By taking us to an unfamiliar part of London, he wanted to shake us out of the ideas of business as usual. The message was this: I am in charge, and with me, Breitling is flying.