Design Miami/ recently awarded SHoP Architects with its Visionary Award, sponsored by Officine Panerai. Just after the award ceremony, SHoP Architects and Panerai unveiled an original installation in Panerai’s Miami District boutique. Revolution USA’s Jay Gullers caught up with Bonati to talk watches and more.
This is the second year Panerai is here in Miami for Design Miami/. What is different this year?
AB: It is totally different in my opinion because they have upgraded the exhibition a lot, in terms of organization, showing and the quality of the participants.
How is business?
AB: Business is good. Despite the fact that the watch industry doesn’t see increases in the double digits now. At Panerai, we are doing very well because the brand is strong and we didn’t just work with China, so now we are having growth. We continue to propose new products through our boutiques.
What do you think we can expect from 2017?
AB: I think we are seeing the end of the problems. Next year we will present new product and new solutions at the SIHH like new materials, new metals and new cases. I’m sure that we will have great success for the future and establish new things, while keeping the same philosophy.