Omega has a very strong and confident belief that brand boutiques provide added value for their customers, and are perfect to communicate the brands core values and expertise. Their dedication to this retail strategy becomes clear from their rapidly expanding number of boutiques.  Since the end of 2013 four new boutiques have been opened, boasting the total number of Omega Boutique’s worldwide to well over three hundred.

Two of the new boutiques can be found in Taiwan, with one located in Tainan and one in Taipei, where brand ambassadors Simon Yam and QiQi did the honors for the official opening. Simultaneously, they also introduced the new Omega DeVille Prestige Butterfly, a diamond set, white gold ladies watch with mother-of-pearl dial with butterfly motif. Omega also shows that beauty goes further than the surface and fitted this watch with the technologically current, automatic co-axial caliber 2500!

The other two boutiques are located in Paris. One can be found on 12, Rue de Sèvres, while the other is a stunning two story location at 35, Boulevard des Capucines. Here. the ground floor shopping space is complemented by a lounge at the first floor, making the most of the 450 square meter premises.

This strong ending of 2013 for Omega will undoubtedly only be a taste of what is to come in 2014, since the brand seems determined to bring its boutique’s to even more locations world wide. Omega fans will therefore find it much easier to get the latest pieces from Omege at a location near them

Martin Green
Eclectic taste in Haute Horlogerie, passion for diamond set watches, loves the classics 

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