During a press gathering at The Royal Society, London on 19 May, Omega unveiled its latest partnership. Following hot on the heels of the capital city’s hosting of the Speedmaster’s 60th birthday party, Omega President Raynald Aeschlimann – in the presence of eminent scientists including Professor Stephen Hawking – announced the brand’s sponsorship of the Starmus Festival. The event – the fourth time it has been held – will be entitled Life and the Universe and will take place in Norway’s science capital, Trondheim, 18-23 June 2017.
Inspired by stars and music, Starmus is the most ambitious science and arts project in the world. Founded in 2014 by astrophysicist, Garik Israelian, with the goal of bringing an understanding and appreciation of science to the public at large, the festival is about inspiration, a point reiterated by Israelian, who says: “I believe there is nothing without inspiration. This has to be the base of everything so, with this in mind, we launched the first Starmus with Neil Armstrong as our keynote speaker. Stephen Hawking was the keynote speaker at Starmus II and Starmus III was dedicated to him and entitled Beyond the Horizon and, indeed, it went beyond the horizons of our expectations in how it united people.”
A coming together of some of the most distinguished names in science, this thinking man’s Coachella is rapidly gaining a reputation for its cultural influence, as well as the musicians and artists that frequent it giving it a true festival vibe. Marking the occasion of his first lecture in Norway, Professor Hawking says of Starmus: “It is an important and unique interdisciplinary festival of people working in different fields – astronomers, astronauts, cosmologists, physicists, philosophers, musicians, artists, biologists, etc. –