Bulgari
On the Right Path with Bulgari
Bulgari was setting itself up for greatness – this year, we see the launch of the new Octo Finissimo Tourbillon Automatic. This watch, at a thickness of just 3.95mm, is the world’s slimmest tourbillon watch, marking the fourth time the Octo Finissimo has reached a new high in watchmaking.
Invited to Rome by Bulgari to join the launch of its Wild Pop high jewelry collection, the rest of our itinerary was jam-packed with cultural visits. Squished into a Fiat 500 mini car, we careened through the city’s winding alleys to check iconic landmarks off our list – the Basilica di San Giovanni in Laterano, where we glimpsed the octagonal adornments not unlike the ones found in the Basilica of Maxentius, the inspiration behind the Octo line; ancient Roman temples, whose cylindrical columns shaped the Bulgari-Bulgari collection; the Colosseum, the literal inspiration for the B.Zero 1 designs. We spend a long afternoon at the Baths of Caracalla, admiring the restored fan-shaped mosaic tiles that inspired the Divas’ Dream collection. Even the very stone pavement in front of Bulgari’s flagship on Via dei Condotti, with its interlocking travertine junctions, becomes part of the Parentesi jewelry collection.
In other words, Bulgari knows exactly what women want. And clearly, there is something about the springy Tubogas links that speak to my soul. There’s a new tricolor version called the Serpenti Tubogas Three-Gold this year that is absolutely stunning, a two-coil bracelet in yellow gold, steel and pink gold. The Tubogas bracelet has only ever been used on the Serpenti collection, until the beginning of this year when Bulgari presented the Lucea Tubogas, pairing Bulgari’s accessible Lucea round watches with the quintessentially Bulgari code.
“Perhaps also there’s a trend for watches which are also very comfortable to wear. I think the Tubogas bracelet is bringing into watchmaking metal bracelets, this very appreciative jewelry dimension and pleasure ability. It’s caressing the skin. The good life is very central to today’s clients, and in the good life, pleasure is central. The offering is as important as the pleasure of having the watch itself. You like it because it’s light, it’s caressing, you even forget about it.” There you go, my love for the Tubogas, explained by Babin.
“For Italian designers, functionality and beauty have exactly the same weight,” says Stigliani. “First of all, the watch has to have that very incredible look, you think, ‘Wow, outstanding.’ And when you pick up the watch you see, ‘Wow, it is different; wow, it’s very thin.’ And the third part of this journey is that the movement is fantastic.”
“We will continue to develop the Octo, we will continue to develop the Lucea, the Lucea Tubogas, Octo Finissimo, Octo Roma, it’s a long journey,” reveals Stigliani. “What we are going to do in the future is to have a different way to see the products, and different ways to wear different materials.” If what we’ve seen so far is anything to go by, I can safely say Bulgari is on the right path.