The last film in the Panerai Traits premiere series features Michelin-starred chef Massimo Bottura talking about innovation, while wearing the Tuttonero – Luminor 1950 3 Days GMT Automatic Ceramica (PAM00438). Filmed in various locations in Modena, like the Piazza Grande, the historic Albinelli market and Bottura’s restaurant, the chef discusses the need for continuous innovation, following his motto “tradition in evolution”.

“Look at the past in a critical way, not nostalgically. To innovate, it is necessary to take the best of the past and carry it forward into the future,” says Bottura.

The Project

The latest Panerai Traits film

The Subject

Massimo Bottura, founder chef of the three-Michelin-star restaurant Osteria Francescana in Modena

The Theme

Innovation

The watch on his wrist

The Tuttonero – Luminor 1950 3 Days GMT Automatic Ceramica (PAM00438)

Massimo Bottura wearing the Tuttonero - Luminor 1950 3 Days GMT Automatic Ceramica (PAM00438)

View more on www.paneraitraits.com.