Mark your calendars, as one of the biggest events of the watch year will be held in New York City from July 13 – 23, 2017. Open to the public and free to all, the Patek Philippe Grand Exhibition comes to the USA. This exhibition is Patek Philippe’s way of doing outreach to educate the world about watches in general and their brand in particular.
“I’ve done three of these Grand Exhibitions over the course of 30 years, and the impact of these events is really remarkable,” says Larry Pettinelli, president, Patek Philippe USA. “Most of what we do to communicate about the brand is in small groups and it’s preaching to the choir, really, as the people are already watch lovers and often are Patek fans. Every 10 or 12 years, we do something bigger to reach out to people who know nothing about watches. We are trying to speak to a broader group of people, to talk about wearable art, to have a museum quality experience. We are not selling anything, it’s free of charge, and it’s open to everyone. People come in with their families and see some of these incredible timepieces. We will have some surprises where we have some very memorable watches.”