Previous to his post, the ROC three color had already emerged as the subject of much scrutiny. They had been known as Texas-dial Daytonas, in reference to the American state which they were sold (apparently the dealer in Texas bought them from another dealer in 1986), and are distinguished not just by the odd ROC placement of the lines on the dial but also by their flat seconds track. These dials then forever became known as Mayer-dial Daytonas. It is not known if anyone took Mayer up on his offer or if he continued to buy more of these watches. However, after John Mayer, in a response to his original post, referred to them as “Mayer dials”, he wrote, “What’s the selling price for these now-famed MAYER DIAL configurations? (just kidding, I think.)”
And then famously offered to buy any example offered to him, “And again, anyone who wants to sell me one of these watches can get these fake pieces off their hands and make a killing on it. 55k for steel, 75k for gold. I will even accept a letter from you as a dealer releasing you from any liability in having sold me a counterfeit dial.”
They forever became known as Mayer-dial Daytonas. It is not known if anyone took Mayer up on his offer or if he continued to buy more of these watches.
However, in 2010, Mayer sent one of his watches to Rolex for servicing, only to be told it was “not authentic in all respects”. While it was not explicitly stated, most people assumed this was one of his famous Mayer Daytonas. He confronted the person who had sold him the timepiece, the watch dealer Robert Maron, and they apparently reached some settlement. Then in 2011, Mayer learned another watch Maron sold him contained a bezel and dial that was inauthentic. It is again presumed this was a Mayer-dial Daytona. Further investigation by the company confirmed that seven watches sold by Maron to Mayer were deemed inauthentic. This prompted Mayer to sue Maron for USD656,000, the price for seven vintage Rolex watches that he alleged Rolex deemed were inauthentic. This lawsuit, too, was brought to a settlement. And again, it was assumed that the watches concerned were Mayer-dial Paul Newman Daytonas.
So cut to five years later. The controversy surrounding the three-color ROC has become part of vintage Rolex lore. And thanks to the vigilance of members on websites like Vintage Rolex Forum and Rolex Forums, three-color ROC Paul Newman Daytonas are quickly called out as fakes, resulting in the majority of them thankfully disappearing from Internet sale forums. In the meantime, Mayer, with Ben Clymer and his truly excellent site, Hodinkee, has successfully transformed himself into a learned authority on watches, and has been even bestowed the honor of membership on the jury of the esteemed Grand Prix d’Horlogerie de Genève — proving again, that you can never keep a good man down. More power to you brother.