Team Revolution rolled up on Day 1 at SIHH 2017 and marched straight into Mr. François-Henry Bennahmias’ meeting room, clamoring to see what had already become the most talked about watch at the fair: The Royal Oak Perpetual Calendar in hand-finished black ceramic.
Well, okay, no we didn’t really march up into his office. That would’ve been rude. It was just our good fortune that Audemars Piguet was our first appointment at the fair. The question, however, that Revolution’s founder, Wei Koh asked Mr. Bennahmias point blank right then is possibly not one that too many people had considered at such early hours at the fair.
The question asked was, “Is the Royal Oak Perpetual Calendar black ceramic a direct response to every single third-party company out there, who are buying off-the-shelf Audemars Piguet watches, turning them black and then selling them off for ginormous profits?”
To which, Mr. Bennahmias responded with a sweet, short, sharp, decisive and very elegant, “No.”
Mr. Bennahmias explains, “We never made the watch with the motivation to challenge these guys in the market. It’s a free world, people can do whatever they want with the money they spend. We made the watch to challenge ourselves.