The 60th anniversary of the Altiplano is a huge occasion for Piaget. When asked why, Piaget’s International Watch Marketing and Creative Director, Franck Touzeau explains, “The Altiplano clearly bears our brand’s DNA in its every nook and cranny. We’ve never stopped developing and elevating elegant timepieces. This is no less true, where the Altiplano is concerned.
But think about this: If 60 seconds make a minute, and 60 minutes make an hour, then perhaps here on the 60th anniversary of the Altiplano — 60 years on — we can say that it has come full circle and become a true icon of the maison.”
True enough, the recognizability of the Altiplano, alongside its — very few other — peers in the industry, has earned it its icon status. But as Franck explained, in the 60 years that has been, Piaget had never stopped developing the watch with a pursuit in mind that has become synonymous with the brand’s name, which is the creation of ever more fine and elegant ultra-thin watches.
Says Franck, “In the last 15 years, we developed a lot of record breaking movements. Which has imbued this expertise into the identity of our brand. This year, on the occasion of the 60th anniversary, however, we wanted to start the celebrations off first with a set of watches that harken back to the original Altiplano of 1957. Realized in vivid color, these are sure to set the imagination ablaze. I promise you, though, that this is just the start of our year long celebrations.”
So, on that note, and for a start, Piaget presented five limited editions of the Altiplano at SIHH 2017, all of which develop on the story from the initial pair of watches in the 60th Anniversary Collection, announced in the closing months of 2016.