Bulgari marks its 40th anniversary this year, and the celebration will kick off at Baselworld with the addition of sapphire blue dials for two of the brand’s signature pieces, the Bulgari Bulgari and Octo, each of which is powered by the in-house caliber BVL 191 Solotempo.
The Bulgari Bulgari watch dates to 1977, and it was designed by none other than Gérald Genta, creator of the Royal Oak and the Nautilus, among other classics. The design was inspired by ancient Roman coins which bore the emperor’s profile, surrounded by his name engraved around the edge. Genta’s inspiration proved an instant success, and decades later, the watch remains an instantly identifiable icon. The new 41mm model wears a sapphire blue dial and is fitted with a steel bracelet or an alligator leather strap. Today the Bulgari Bulgari stands as a tribute to the brand’s unchanging values. The strap model will retail for $6,600, and the bracelet model will be slightly higher.
Launched in 2012, the Octo is inspired by the octagonal geometrical motifs adorning the inner arches of Rome’s Basilica of Maxentius. The shape grabbed everyone’s attention last year when the Octo Finissimo claimed the record for the thinnest tourbillion movement at just 1.95mm. This year the Octo is interpreted in a range of new sizes, including the Octo 38mm, also featuring a sapphire blue dial. The new Octo interpretation is available on a sculptural steel bracelet or an alligator leather strap. The strap model will retail for $7,050, and the bracelet model will be slightly higher.
Both the Octo and the Bulgari Bulgari models are powered by the brand’s mechanical manufacture movement with automatic winding and quick-change date, the BVL 191 Solotempo caliber. The fine decoration and finishing includes côtes de Genève, snailed and sandblasted decorations, beveled and polished bridges, circular satin-brushed wheels, burnished pivots, chamfered sinks, and domed, polished screw heads.