Rolex is a powerhouse watch brand, that’s for sure. Vaunted for its iconic watches, both new and vintage, I’d wager that there have been more books and articles written about Rolex than any other watch brand in the history of the industry.

So, do we need another one?

We do, if it’s from publisher Assouline.

Enter Rolex: The Impossible Collection, by Fabienne Reybaud.

Reybaud, the watch and jewelry editor for French newspaper Le Figaro, has selected exceptional Rolex models for presentation in Rolex: The Impossible Collection. Showcased in this volume are the most valuable and technically innovative models Rolex has produced, including watches never before seen in print. Some of the watches include the first wristwatch dating to the early 1900s, the first Oyster Perpetual from 1931, an Explorer worn during Sir Edmund Hillary’s expedition to the summit of Mt. Everest in 1953, the Submariner worn by actor George Lazenby in the James Bond film On Her Majesty’s Secret Service, and more.

Rolex first Oyster Perpetual from 1931
Rolex first Oyster Perpetual from 1931
An Explorer worn during Sir Edmund Hillary’s expedition to the summit of Mt. Everest in 1953
An Explorer worn during Sir Edmund Hillary’s expedition to the summit of Mt. Everest in 1953
The Submariner worn by actor George Lazenby in the James Bond film On Her Majesty’s Secret Service
The Submariner worn by actor George Lazenby in the James Bond film On Her Majesty’s Secret Service

The New York Times famously said that “Assouline is more than a publisher, it’s a lifestyle brand,” so it’s high time that Rolex got the Assouline treatment.

Retailing for $845, Rolex: The Impossible Collection presents amazing watches and incredible photographs, and is a must for any definitive watch library.

Assouline.com