The US Open is the crown jewel of American tennis, and the fourth and final Grand Slam tournament, so it makes sense that the Crown, Rolex, is now the Official Timekeeper and Official Timepiece of this tournament.
This new multi-year partnership, which also includes the Western & Southern Open in Cincinnati, completes the brand’s commitment to the Masters Series with sponsorship of all nine events. Rolex will also support the USTA National Campus, the organization’s hub for all its mission-related tennis activities and programs, and also the programs of the USTA Foundation, the official charitable arm of the USTA, helping to assist under-resourced youth.
“Rolex is a true champion of tennis that shares the USTA’s passion for the sport,” said Gordon Smith, Chief Executive Officer & Executive Director, USTA. “As we celebrate 50 years of the US Open, we are delighted to welcome this iconic, luxury brand as a partner and we are thankful for their support of the USTA’s mission to grow the game.”
During the US Open, held at the USTA Billie Jean King National Tennis Center in Flushing, NY, Rolex timepieces and clocks will be seen throughout the grounds. The signature clock affixed to the exterior of Arthur Ashe Stadium, the largest tennis stadium in the world, where the finals (and marquee matches) are held, will now be the iconic Rolex display.
“Our long-term commitment to supporting the pinnacle of tennis over the past 40 years has been an exciting journey that started with our association with The Championships, Wimbledon in 1978, and includes a second Grand Slam® tournament as Associate Sponsor and Official Timekeeper of the Australian Open,” said Stewart Wicht, President and CEO of Rolex Watch USA. “It was only natural that Rolex would seek to build on its Grand Slam® heritage, in this case through an association with the USTA and its flagship tournament, the US Open. The partnership brings together two organizations who share a passion for quality, excellence, precision and performance.”
The US Open, celebrating its 50th Anniversary this year, will be held from August 27 to September 9.