“It’s time to save a wiener.”
That’s the good-humored slogan of a watch created by Swedish brands CHPO and Post Details to raise awareness about Sweden’s most common form of cancer.
When the hands shaped like a hot dog in a bun, ketchup and mustard come together at 12:00, it’s sausage o’clock.
On sale from now until the end of the summer, 100% of the profits from the sale of the Wiener watch will be donated to the Swedish Prostate Cancer Federation.
“If you have a voice, I think you should use it,” says Viktor Telégin, CEO of CHPO. “We’ve been building CHPO for almost five years. During this time, our voice has grown stronger and stronger. This gives us the opportunity to influence and lead by good example. We aim to do a collaboration every season, giving 100% of the profits to a good cause. We hope that more brands will follow. If doing good is the norm, we will have a better world. It may sound naive, but I really believe it!”
Doing good while having fun, what could be better?