I reported on the first Monster from Shinola, the Lake Erie Monster Diver, which debuted last year. It was the first automatic watch for the company, and a big step for the brand.

Now, Shinola is expanding its Monster into a collection, with timepieces named the Lake Huron Shinola Monster, the Lake Superior Shinola Monster and the Lake Michigan Shinola Monster.

Lake Superior Shinola Monster
Lake Michigan Shinola Monster

“After debuting a limited run of our first automatic watch – The Lake Erie Monster – in 2017, we are thrilled to meet the demands of our consumers by introducing the Shinola Monster Collection this fall,” said Shannon Washburn, president of Shinola. “We are excited to expand our offering in the mechanical watch marketplace with the launch of these Great Lakes-inspired timepieces, that are as thoughtfully designed and crafted as they are functional.”

Each Shinola Monster highlights a unique facet of the Great Lake it represents. For example, the orange dial, black bezel and black rubber strap Lake Huron Shinola Monster celebrates northern Michigan’s sunsets along its shoreline. The Lake Superior Shinola Monster’s indices give off a green glow against a black dial, reminiscent of the Northern Lights. The Lake Michigan Shinola Monster, inspired by the color of the frigid lake, features a midnight blue dial, bezel and rubber strap.

From left: Lake Superior Shinola Monster, Lake Huron Shinola Monster and Lake Michigan Shinola Monster
From left: Lake Superior Shinola Monster, Lake Huron Shinola Monster and Lake Michigan Shinola Monster

All three feature 43mm stainless steel cases, are water-resistant to 1000 feet (30ATM) and are engineered and tested in-house to meet the industry standard for dive watches, ISO 6425. The Monsters are powered by the Sellita SW200-1 automatic movement. The movement is manufactured by Sellita in Switzerland and the watch is assembled in Shinola’s Detroit watch factory.

Now, if you grew up in the region, as I did, you learned in school that there are five Great Lakes (using the acronym HOMES: Huron, Ontario, Michigan, Erie and Superior).

When is the Lake Ontario Monster coming?

Lake Michigan Shinola Monster
Lake Huron Shinola Monster