Roger Dubuis
SIHH 2018: The Roger Dubuis Excalibur Aventador S Blue
First up, the partnership that was announced at SIHH 2017, the one that gave birth to Excalibur Spider Pirelli – Double Flying Tourbillon, namely Pirelli Tires.
This year’s addition to the collection of watches contained within that partnership is the Excalibur Spider Automatic Skeleton, now in a choice of deep blue or pristine white accents. Of course, they will continue to come fitted with Formula One winning Pirelli tires, which for the first time will have a quick release system incorporated, should you wish to change out the strap.
While introducing the SIHH 2018 lineup, one thing that CEO, Jean-Marc Pontroué couldn’t help but iterate several times, is the need to go beyond the selling of a watch to a customer. To create experiences for the individual such that the buyer becomes a believer.
It was what Roger Dubuis did for the eventual owners of the 8 Excalibur Spider Pirelli – Double Flying Tourbillon watches who were treated to unabashed all access backstage experiences at F1 races through 2017. In the same manner, more exclusive experiences in line with partners, Pirelli and Lamborghini will be dished out as the year chugs along.