News
SIHH 2019: Richard Mille’s Candy collection is Crushing It
Richard Mille has always made unexpected statements. After all, this is the man who flung the durable tourbillon watches bearing his name on hard concrete to prove their sturdiness. This is the man who strapped a watch on the wrists of sportspersons during competitions to demonstrate how they were truly professional watches.
At its last SIHH fair, Richard Mille once again made a big statement, but in a much more joyous and cheerful manner. Rather than issue a brand new radical timepiece that would blow our minds away, it invented a slew of watches chock-full of colour. Inspired by the colours of a festive summer and a love of candies and fruits, the brand created the Bonbon Collection.
None of the watches are new to the market in their origin — the timepieces are based on the RM 07-03, RM 16-01 and RM 37-01. Yet their presentation gives a wonderfully unexpected appeal to the technology that lies behind a Richard Mille watch. These are game-changers, not merely in the way they offer an entertaining and perhaps satirical look at the industry, telling us not to take ourselves too seriously.
By combining the icons of everyday consumables on an exquisite luxury timepiece, they are elevating our daily experiences into a quality product, using novel ways of working with traditional crafts. It’s something that definitely makes us smile. After all, who can say no to a Bonbon?