Singapore, 21 August 2013 –  The Hour Glass will unveil another groundbreaking project in the form of a pop-up store situated at the heart of Orchard Road at leading shopping centre, Paragon from 18th to 30th September.  Themed “Super Machines and Horological Heroes”, this pop-up will stage some of the most iconic and avant-garde timepieces, paying homage to a collective of individuals who revolutionised watchmaking and watch design at the turn of the millennium.

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Coinciding with the Singapore Formula One Grand Prix Race weekend, “Super Machines and Horological Heroes will offer a unique cultural experience to both locals and out-of-town guests during the 13-day showcase at the Main Atrium of Paragon shopping centre.

“The Hour Glass is delighted to present its first global pop-up store.  Our desire is to celebrate the best in contemporary horology and watchmaking of the past decade.  And to do so by creating a unique temporal platform where The Hour Glass will both curate and unveil a series of exceptional avant-garde horological machines, many of which have been exclusively created for The Hour Glass,” commented Ms Wong Mei Ling, Managing Director of The Hour Glass Singapore.

She continues, “We have strategically timed “Super Machines and Horological Heroes” when Singapore plays host to the world’s most prestigious international motor sporting event – the Formula One Grand Prix.  We believe this initiative will ultimately inspire and cultivate the appreciation of contemporary horology in Singapore and beyond.”

A ‘Playground’ where Inspiration Meets Manifestation

Stemming from The Hour Glass’ reputation as a pioneering stalwart in promotion and development of contemporary horological culture around the world, “Super Machines and Horological Heroes” is another manifestation of this mission.

Super Machines and Horological Heroes seeks to play out the virtuosity of visionary watchmakers and profiling their technically innovative masterpieces.  Since the dawn of the new millennium heralding the birth of contemporary watchmaking: a period where visionaries sought to define a new path for horology with a respect for patrimony whilst shaking design conventions of what is considered high watchmaking.

Hailed by pundits as ‘Superheroes’ in the world of horology, these trailblazing brands and individuals harnessed the dexterity and technological advancement in artistic watchmaking; giving rise to these spectacular ‘super machines’.

The New Millennium: The Birth of Contemporary Horological Art

The evolution of technology and the courage of a few brave men opened a new chapter in watchmaking at the turn of the new millennium.  Timekeepers further evolved from being strictly a time telling device into sculptural and kinetic works of art; or by our definition, horological machines.

Some of the significant breakthroughs as seen in the movement architecture, case, dial, interface and concepts have contributed to this phenomenon and challenged the traditional.  The quest for the employment of new materials such as Silicium, touted as one of the significant materials in movement as it requires little or no lubrication, novel alloys like tantalum and magic gold (a scratch-resistant alloy created through the amalgamation of gold and ceramic) have been brought to the fold.  The ingenious interplay between a watch movement and its dial as seen in the carousel inspired dial or revolving satellite movement are contemporary interpretations of the manner in which time can be told.

The blend of sophisticated aesthetics, uncompromising craftsmanship, technical innovation and ingenuity only demonstrate the chronometric excellence of these masterpieces; while maintaining accuracy and efficiency over a long period of time – an essential point that should be anchored in any breakthroughs.

These remarkable technological achievements are manifested in the pop-up through the masterpieces on display – every piece an object of beauty and passion that are created from the hands of true artisans.

“Each timepiece is an objet d’art and not just a mere object of telling time.  Serving as an educational platform, it seeks to fuel exchange of views and ideas amongst watch aficionados, collectors and watch enthusiasts alike through various activities and plenary discussion,” adds Ms Wong.

Heralding a Platform of Many-Firsts:

The Hour Glass Limited Editions and Novelties

There will be an inauguration of 21 inimitable timepieces of which 7 limited-editions are exclusively available through The Hour Glass.

These exclusives editions are Ferrari Big Bang by Hublot, Experiment ZR012 by C3H5N3O9 (an exclusive collaboration between two creative houses – MB&F and Urwerk), Bugatti Super Sport by Parmigiani Fleurier, Freak by Ulysse Nardin, Imperial Fountain by De Bethune, Poison Dart Frog by MB&F and Galet Micro-Rotor by Laurent Ferrier.

Hall of Fame

Akin to the oscars, The Hour Glass will showcase  a selection of masterpieces that had garnered awards at the renowned Grand Prix d’Horologerie de Geneve (GPHG) held in Switzerland from 2006.

A Convergence of Legendary Independent Watchmakers and Artisans

In a world of mass production, it is laudable that true artisans still exist.  Legendary independent grand watchmasters are the exemplars of highly skilled craftsmen honoring ancient traditions to produce only limited numbers of exquisite eponymous timepieces where every piece is painstakingly put together. The exhibition showcases some of these claim-to-fame masterpieces by luminaries such as Philippe Dufour, Vianney Halter, Kari Voutilainen, Roger Smith and Laurent Ferrier.

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Expect a plenary session where these watch masters convene on:

Date:                                     Thursday, 26 September 2013

Time:                                    7.00pm – 9.00pm

By:                                          Mr Kevin Tan, Moderator, International Watch Forum

For registration, please email: RSVP@thehourglass.com by 25 September 2013

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 Artisanal Showcase – “Metiers de la Maine

 Witness some of the specialist artisans and master watchmakers on-hand demonstrating the finesse and intricate craftsmanship of their masterpieces:

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Reuge                                   The Craft of Mechanical Symphony                         18 to 30 September

Parmigiani Fleurier         The Art of Restoration                                                   18 to 21 September

Hublot                                  The Intricacies of A Chronograph                             22 to 25 September

Ulysse Nardin                   The Mastery of the Freak Dual Escapement        26 to 30 September

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In short, “Super Machines and Horological Heroes” sets the stage for a celebration of watchmaking culture in all its glory – with everything from brand showcases, to panel discussions by watchmaking luminaries, and a unique many -firsts among others.

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ABOUT THE HOUR GLASS POP-UP STORE

Duration:                             18 – 30 September 2013

Venue:                                 Main Atrium, Paragon Shopping Mall

290 Orchard Road, Singapore

Time:                                     10am to 9pm daily

Partners:                             De Bethune, H Moser & Cie, Hublot, MB&F, Parmigiani Fleurier,

Romain Jerome, Ulysse Nardin, Urwerk

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