TAG Heuer and Bamford Watch Department have unveiled their latest collaboration, the Carbon Collection, headed by a limited-edition Bamford Monaco. An incredibly enthusiastic George Bamford was at TAG Heuer’s flagship boutique on Oxford Street for the London launch of the collection this week.

Bamford spoke of his affection for TAG Heuer, and for the Monaco in particular. He revealed that, although he was best-known initially for his after-market work on Rolexes and Audemars Piguets, the first watch he customised was actually a Monaco.

George Bamford

The Bamford Monaco, a limited series of 500 watches, is a new take on the watch famously worn by Steve McQueen in the 1971 motor-racing classic Le Mans. The new watch has a carbon-fibre case and black opaline dial. Bamford declared himself “blown away” at the way TAG Heuer had executed the design collaboration.

TAG Heuer Monaco Bamford
TAG Heuer Monaco Bamford
TAG Heuer Monaco Bamford
TAG Heuer Monaco Bamford

The rest of the Carbon Collection consists of three different versions of the Carbon Aquaracer, a Bamford-inspired version of TAG Heuer’s aquatic sports watch with added carbon for the bezel and dial.

TAG Heuer Aquaracer Carbon
TAG Heuer Aquaracer Carbon
TAG Heuer Aquaracer Carbon

George Bamford, a one-time renegade customiser, went fully legit last year when he began working with LVMH brands TAG Heuer, Zenith and Bulgari.

The TAG Heuer Aquaracer Carbon has a 41mm titanium case coated with PVD, rotating bezel in carbon, carbon dial and automatic Calibre 5 movement and black nylon strap. From £3,250

TAG Heuer Aquaracer Carbon

The TAG Heuer Monaco Bamford has a Calibre 11 automatic movement, carbon case, black opalin dial, with black alligator leather and rubber strap. £6,600 GBP

TAG Heuer Monaco Bamford