Last night, in London TAG Heuer celebrated the extension of its two year-old partnership with football’s Premier League. Attended by the League’s Managing Director Richard Masters and hosted by TV presenter Kirsty Gallacher, the cocktail event featured an on-stage Q&A with footballers-turned-pundits Ian Wright and Jermaine Jenas, and also provided the ideal opportunity for TAG to launch the Connected smartwatch’s new Premier League Interactive Watch Face app.
The new app gives Connected wearers the opportunity to customise their watch with the livery of their chosen team and presents real-time notifications detailing their chosen team’s kick-offs, goals, upcoming matches and other relevant information.
On the topic of the on-going partnership, Masters said at the event: “We have really enjoyed working with TAG Heuer and are very pleased they will continue as official Timing Partner of the Premier League. TAG Heuer has a strong track record of associating with elite sport and their new Premier League specific watch face and app is a fun and innovative development that will allow people with Connected watches to feel even closer to the Premier League.”