Even in the Dark, HYT’s Future is Bright
With Perriard and Dourde leading the charge, HYT and Preciflex have no shortage of ideas. “We really have a pipeline of ideas for the next five years,” Perriard says. “In the watch industry, it’s not a surprise to work with a five-year plan, but in the small world of independents, it’s more complicated. We have to be much more reactive. We have a plan for the next five years and we want to grow. We need more creativity and we need a more attractive price level. This is what we are developing now.”
HYT and Preciflex are hard at work on a lower-priced, entry-level product that will be powered by a patented HYT in-house movement. “In January 2018, at the SIHH, we will present the first product at CHF30,000, a completely new line with our own movement,” pledges Perriard. “We already have the prototype of the movement. With that, we will be able to extend creativity and rationalize the brand strategy.”
This new watch will be smaller, making it possible to develop product for many more segments. “We are developing a watch which can be more affordable, wearable and in order to give the possibilities of a larger audience, unisex and women’s watches with this new development,” adds Dourde. “We are also working on diminishing the dimensions. We want to have it smaller in size, and to do that we have to make a smaller fluidic module. Making it smaller requires much more force from the movement to move the liquids, and the current movements don’t have the power we need. At HYT, we are developing our own movement with a very important innovation with a lot of power. It won’t take up that much space, and it will animate the fluidic device. We have three patents on this new movement.”
In addition, Preciflex is working on a new product that will bring liquid technology to the masses. Neither Perriard nor Dourde are sure who will bring that technology to market, it could be a third party or it could be a new company within the HYT Preciflex group. In fact, HYT and Preciflex were just in the news, announcing the acquisition of CHF23 million in funding, and this money will be used to fund this and other new projects.
HYT is at the high end of the watch industry, and Preciflex wants to come into the true entry level. “Preciflex has a very important project which is developing new technologies and applications to address the larger market of watchmaking,” Dourde explains. “HYT is in a very high-end, niche market. What we want to address is really having a solution with liquid for CHF300. We will do an entry-level, fresh product, with specific codes, giving lots of opportunity to creative people. This is a very important project. The technology we have developed, we will be using in the jewelry industry as well. This new technology will not be used by HYT, we will do a partnership with a brand or we might go straight to the market with our own brand, a spin off from Preciflex.”
Lots of things are happening with HYT and Preciflex, with the Bad Boy Skull being just the tip of the iceberg. We’ve become accustomed to expect the unexpected from HYT and they have never disappointed.
We here at Revolution can’t wait to see what happens next.