“One thousand miles of merciless vibration!” was the headline above an early 1950s advertisement for Tudor’s recently-launched Oyster Prince which, ran the text: “…was worn by a competitor in the Monaco international trophy for motorcycles. For 29 hours, over a course of rough, winding, alpine roads, it was subjected to an ordeal by dust, rain, and especially the constant, merciless vibration of high-speed riding. And yet, at the end of the gruelling test, it emerged ticking smoothly, having maintained perfect time throughout…”
As regular readers might know, we are rather keen on motorcycles at Revolution – so were more than pleased when Tudor revived its presence in Europe a couple of years ago and installed a bike-mad boss to run the UK operation. His name is Sven Olsen, and back in January 2015 I persuaded him (surprisingly easily) to take part alongside me in the somewhat demanding, 18-hour Exeter Trial, our escapades at which were chronicled in Revolution UK issue 5.
We completed the event wearing Tudor watches (of course), the idea being to demonstrate that they are even more fit for (motorcycling) purpose than they were back in the 1950s. They acquitted themselves nicely, and did so again in last year’s edition of the Distinguished Gentleman’s Ride in which the Revolution Motorcycle Club expanded to include members from Rolex, Private White VC and The Rake magazine. Olsen and I have been on the lookout ever since for another, equally appropriate two-wheeled event at which to test the Tudor mettle.