I know what you’re thinking. You’ve looked at that title and thought ‘yikes, this is going to be controversial!’. And I can’t blame you for that. Although, let me start by making it very clear, that is not my aim. My inspiration to write this article spawned from a moment shared with my Nomos and my deep admiration for Steve Jobs – one of the greatest thinkers of our generation. The company he founded in his garage, went on to be the most valuable in the world and he was behind products that fundamentally changed the way we live our lives. And the best part? We didn’t even realise that we needed these things!