There are several brands involved with football and players, including TAG Heuer with Tom Brady, Hublot with the Dallas Cowboys and Mido with college football. Some other NFL players get involved with watches organically, as they begin to make life-changing money and fall in love with fine timepieces. Here are some watch-and time-related musings from three famous NFL quarterbacks.

Tom Brady, New England Patriots

“The right watch looks and feels good, is functional and the technology and craftsmanship behind it is interesting and something to be appreciated — I like Swiss craftsmanship and a great look. For athletes, many sports plays require timing that literally comes down to a fraction of a second. Part of being a great player is keen awareness of time, and this is also important beyond the playing field. A professional athlete’s life is so highly scheduled that it practically requires military discipline to keep pace. I wear a watch all the time because I depend on my watch to keep on schedule.”

Tom Brady
Tom Brady

Recently, TAG Heuer introduced the Tom Brady Special edition Heuer 01 Chronograph.

Brady worked closely with TAG Heuer to design his timepiece in shades of blue, red and silver, the colors of the New England Patriots jerseys. Brady made the 12 o’clock hour marker larger to highlight his number (12). Each timepiece has “Tom Brady Special Edition” on the caseback as well the limited-edition number, along with the TAG Heuer logo and Brady’s signature. Only 466 pieces are being produced, a nod to Brady’s Super Bowl-record 466 yards passing. The special edition piece retails on TAGHeuer.com for $5,600.

TAG Heuer introduced the Tom Brady Special edition Heuer 01 Chronograph
TAG Heuer introduced the Tom Brady Special edition Heuer 01 Chronograph
Each timepiece has “Tom Brady Special Edition” on the caseback as well the limited-edition number
Each timepiece has “Tom Brady Special Edition” on the caseback as well the limited-edition number

Eli Manning, New York Giants

“During that three-hour period when we are playing, time changes and goes to the 60-minute clock as it counts down each quarter. For that period every game, I am concentrated on how much time is left. My whole concept of time changes.

“As I got more comfortable as a player, time slowed down for me on the field. When I came into the NFL, things were happening so fast and I was thinking so fast. There are a lot more plays, different defenses and the speed of the game is intensified so much, I was forced to speed up my thinking process. Now that I am more experienced, I am thinking ahead and know exactly what I am doing. That’s when things slow down — but it’s really my mind that has caught up. When the blitz comes, I know exactly what to do.

Eli Manning
Eli Manning

“I have always worn a watch, even when I was eight years old. If I forget to put one on, I feel like I’m missing something. Every day, it’s part of my routine, wearing a watch — it’s like a part of me now.”

“Especially during the football season, everything is on a strict time schedule. Tuesday is our off day, but starting Wednesday, I get up at the same time every day to have meetings. Everything is timed out precisely and that’s the way I like it. It’s comforting for me to know that I have a schedule I have to match, and that keeps me in rhythm.

“I love preparing every week to beat another team. I am watching film and scheming for a new defense. I love seeing a certain look from the defense and knowing what to do, how to call the perfect play and then have it work the way you planned and practiced it. In football, that’s half the battle. You might have the perfect scheme, but you have to execute it. A lot of things have to work exactly how you planned it to get a perfect play, and that’s the fun of it. I have a whole week of practice for one three-hour period and we can see right away if all that hard work pays off.”

Dan Marino, former Miami Dolphins, NFL Hall of Fame

“When you look at successful people, it’s about having a passion and a love for what you do, and that was instilled in me early on when I watched my father, who was a truck driver and worked extra jobs on weekends. You have to have talent, but talent doesn’t always do it, you have to have the hard work.

Dan Marino
Dan Marino

“To me, I like the look and the style of watches, and I like what I feel comfortable wearing. I like having a watch that other people might not have.

“One of my first watches was a Rolex, which I won for Rookie of the Year. After that, my local Miami retailer got me into watches. I don’t really have a favorite. I am wearing a Franck Muller Master Banker right now, but I have Panerais, IWCs, Audemars Piguets and a bunch of different watches. I love them all.”