The sun is shining and the trees are all sporting their new young leaves as Omega’s motley crew of journalists and influencers takes to the streets of Berlin in a magical treasure hunt for clues. The answers reveal a top-secret password that will allow access to the brand’s official international Trésor launch party later in the day.
Berlin is a creative metropolis with a vibrant culture and diverse architecture that serve as reminders of the time the city was divided by the Berlin wall. An inconspicuous double row of cobbles traverses the city’s roads where the wall used to be. The treasure hunt takes guests on a tour of some of the city’s most historic sites, including remnants of the wall, Checkpoint Charlie and the Brandenburg Gate.
The hunt then continues to Berlin’s famous König Galerie that is housed in a monumental former church built in the 1960s. The gallery was founded in 2002 by Johann König and currently represents 30 international, emerging and established young artists — a nod to the young and artistic future owners of Trésor timepieces perhaps. It is here that we take a pitstop to see the complete Trésor Collection and discover three new limited-edition models.
Omega isn’t short of choices for ladies — Ladymatic, Constellation, De Ville, Seamaster and Speedmaster — so it is quite a pleasant surprise to discover another brand-new Omega ladies’ collection. But why a new ladies collection now? Raynald Aeschlimann, the brand’s CEO explains: “Omega is about multi product; it was time for us, for me, for the management, to think about creating a watch that is quartz for instance, in the middle of this whole master chronometer trend that we have created. Everyone talks a lot about the movement, but I think it is time to create something beautiful, elegant, fresh and thin, with diamonds. It is perfect and something that we did not have.”
Aeschlimann denies specifically targeting millennials, but this is clearly a collection that will appeal to a younger consumer, especially as it is so affordably priced.
The collection comes in two sizes: 36mm and 39mm and in a choice of stainless steel or Sedna™ gold — the brand’s proprietary 18-karat rose gold alloy that contains rose gold, palladium and copper and is three times harder than pure gold. All the timepieces come set with diamonds that curve around the lugs and case and are fitted with a flower in the crown that has been created out of five Omega logos in red liquid ceramic.
The dials of the Trésor timepieces are also of particular note as they feature a choice of transferred or embossed Roman numerals which elegantly circle the dial. On each Trésor model there is also a special mirrored caseback that is produced by applying a special metallization treatment to the sapphire crystal and is practically designed for those quick makeup touch-ups.
A Duet of Limited Editions
Omega officially unveiled the Trésor during Baselworld and timepieces have just started arriving in the boutiques, but not to disappoint, they unveiled two new limited editions that show just some of the possibilities that lie in wait for the collection in the future.
The first presents a new métiers d’art dial which has aventurine as its base. Most aventurine dials are cut from a block of aventurine glass and then decorated with numerals, however, the creative people at Omega decided to experiment with aventurine by grinding it into a fine powder and using it like enamel. This patented process starts with a gold dial base (with its Roman numerals already machined in relief) to which four or five layers of the enamel aventurine are applied. The dial is then fired in the kiln at temperatures around 1000ºC after each layer of enamel and then polished. The advantage of this technique is that it allows the numerals to be flush with the dial, which would otherwise be impossible to achieve as aventurine is too fragile to cut.
The case of the aventurine Trésor comes in Omega’s Canopus white gold, another of the brand’s proprietary alloys which has increased brightness, whiteness and longevity thanks to its mix of gold, palladium, platinum and rhodium.
The second limited edition Trésor presents a mother-of-pearl dial that has been taken from the very centre part of the shell. The numerals are expertly cut out, which is almost unheard of due to how fragile mother-of-pearl is. Then this disc is placed over the base of the dial with its raised Roman numerals. The result enables the Roman numerals to be set with diamonds, bringing an even more luxurious effect to the dial.
The brand also unveiled a new dial animation with a deep burgundy dial and matching alligator strap, plus a whole range of new coloured strap options so Trésor owners can play with the look of their timepieces. The straps come in a choice of alligator with a satin touch or platted lamb skin, which give a whole different look to the timepiece.
Back to the Race
With a little help from Revolution’s Instagram followers, the answers are starting to come together and the password spells out “MIRRO” so far. But before continuing on the hunt, there is a special guest waiting for us at lunch — the brand’s new ambassador and face of the Trésor Collection, Kaia Gerber.
Kaia is the daughter of long-standing Omega ambassador Cindy Crawford and has been popping up at Omega events with her mother since she was a child — first at the Beijing Olympics and later at the brand’s Orbis Flying Eye Hospital. This year marks her official entry into the Omega family in her own right. At a mere 16 years of age, she is already a renowned model, an influencer (3.3 million followers on Instagram) and has taken part in numerous catwalk shows over the last year while continuing her studies online. “We are thrilled that Kaia is a part of the Omega family. It’s impossible to imagine a more perfect face of Trésor. Her career has only just begun and already she has displayed an astonishing level of cheerfulness and maturity in the face of so much global attention,” shares Aeschlimann.
It is true that she looks completely relaxed in the Omega world despite a room full of journalists armed with questions, and expertly answers them like a true professional. “Like a lot of young women of my generation, I love the vintage look,” she says. “Omega’s new watches have that classic style, but with very cool, modern touches. As a model I get to wear a lot of beautiful clothes, but I’m most comfortable in jeans and sneakers and what I love about these watches is how they go so well with both looks”.
Returning to the hotel, the last clue has been cleverly stuck to the bathroom mirror, asking the last letter of the name of Omega’s special guest to complete the word. Armed with the password “mirror” and a stunning 39mm stainless-steel Trésor timepiece with a white dial and gold Roman numerals on my wrist (not a gift for figuring out the treasure hunt, unfortunately), my mission is complete, and all that remains is to enjoy Omega’s generous hospitality, which I have to say is also truly treasurable!