Tudor’s latest new belt notch is a partnership forged with World Rugby. After announcing some of the biggest headliners in pop-culture as brand ambassadors earlier in the year — namely, David Beckham and Lady Gaga — and some major partnerships in the world of rugby already in place — such as becoming the official timing partner of the New Zealand All Blacks and the DHL New Zealand Lions Series 2017 with star player Beauden Barrett firmly in place as yet another ambassador — Tudor’s now set itself on a trajectory to dominate the rugby sport on a global scale.

Lady Gaga
David Beckham and Tudor
New Zealand’s All Blacks

Particularly speaking, the new deal will, “see Tudor support the sport’s leading events for the men, women and U20s in both the XV and 7’S formats, as well as the World Rugby Hall of Fame and World Rugby Awards,” as stated within the latest press release.

Some landmark events for the sport where we can, therefore, expect to see Tudor running hand-in-hand, beings as early as tomorrow at the World Rugby Awards (26th of November 2017 in Monaco) with Tudor as direct sponsors of the World Rugby Breakthrough Player of the Year award.

Next, in 2018, Tudor will be present with its support as the official timekeeper at the Rugby World Cup Sevens in July, in San Francisco. In 2019, we can expect to see them, again as the official timekeeper, at the first World Cup Rugby to be held in Asia, specifically in Japan.

Tudor is now, also, the official partner of the World Rugby Hall of Fame, to continue its efforts to honor and remember players, coaches and match officials who have had great positive impact on the sport and subject matters relating to the sport.

From pop-culture to, now, a deeper integration into rugby, is a showcase of Tudor’s determination become a watchmaker that is known beyond simply the realms of watchmaking. But, of course, this would be a pointless endeavor, if it was the partnerships that became Tudor’s prime focus rather than the watchmaking. In this regard, let us remind ourselves that at the same time Tudor’s watchmaking efforts have remained unquestionable, with the 2017 Black Bay Chronograph winning the “Petite Aiguille” Prize at the recently concluded GPHG and, also, the Black Bay Bronze One securing a phenomenal bid of CHF 350,000, well above the lower estimate of CHF 4,500.

For more on Tudor, go to tudorwatch.com

Tudor Black Bay Bronze One sold for CHF 350,000 at Only Watch 2017