Audemars Piguet
Watch The Throne: How Jay-Z led the way for Audemars Piguet to dominate hip-hop’s wrists — and lyrics
Audemars Piguet
Watch The Throne: How Jay-Z led the way for Audemars Piguet to dominate hip-hop’s wrists — and lyrics
(Ball so hard) Got a broken clock / Rollies that don’t tick tock / Audemars that’s losing time / Hidden behind all these big rocks
Most famously, in 2006, the artist-entrepreneur released a collaboration in the shape of the 100-piece Audemars Piguet Royal Oak Offshore “Jay-Z” 10th Anniversary Limited Edition with his autograph emblazoned in the caseback. Celebrating the star’s 10th anniversary in music, the Arabic numeral 10 was set in diamonds to draw attention to the anniversary, creating a unique countenance for the Offshore. There were three versions of this distinctive watch, 50 in stainless steel, 30 in pink gold and 20 in platinum, for that ultimate baller feeling of wearing 800 grams of pure watchmaking bravado on your wrist. Icing on cake, each special limited edition 10th anniversary box came with its own 40-gigabyte iPod (packed with the entire discography of his music up to that time) and was engraved with a signature and a quote from Jay-Z.
Of course, with a net worth in the neighbourhood of $800 million, Jay-Z has the wherewithal to indulge his horological whims, and doesn’t restrict his collection to exclusively Audemars Piguet. It was widely reported that Beyoncé got her man a fully gem-set (iced is the word of choice these days, edging out the much-loathed bling) Hublot Big Bang for his 43rd birthday, while he has his own Sean Carter Hublot Classic Fusion watch, which he helped to create, just as he did with the Offshore Jay-Z 10th Anniversary Limited Edition. He is also reported to have an RM027 and an RM001, as well as numerous Rolexes.