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Watches & Wonders 2019 Report: Gathering Momentum
This second edition was once again held in the Miami Design District from February 15 to 17, featuring more brands, more animations, more panels and more excitement.
Returning brands A. Lange & Söhne, Audemars Piguet, Bulgari, Cartier, F.P. Journe, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Kari Voutilainen, Louis Vuitton, Panerai, Piaget, Romain Gauthier, RJ, TAG Heuer, Vacheron Constantin and Van Cleef & Arpels were joined by new maisons, including De Bethune, Dior, Girard-Perregaux, H. Moser & Cie., HYT, Omega, Roger Dubuis, Speake-Marin, Tiffany & Co., Ulysse Nardin and Zenith.
This year’s Watches & Wonders was truly ground-breaking, as this is the first time that at least one brand from all four of the world’s top luxury groups — Kering, LVMH, Richemont and Swatch — exhibited together.
Many brands showed their SIHH product for the first time on US shores, such as Vacheron Constantin presenting a range of their Les Cabinotiers pieces in their boutique (watch Style and Heritage Director Christian Selmoni present it below) while a few brands, like Ulysse Nardin and Girard-Perregaux, debuted completely new timepieces.
Revolution was everywhere during Watches & Wonders, moderating panels, doing interviews, shooting pictures and videos and hosting dinners.
In the end, Watches & Wonders 2019 was a solid success. All the stores seemed very busy, foot traffic was up, and the panels and seminars were extremely well attended.
“We are extremely happy to organize this event in partnership with the Miami Design District and to be able to count on 30 prestigious Maisons for this second edition of the Watches & Wonders Miami, versus 21 last year,” says Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie, in an interview with Revolution shot in Miami.
“We are continuously looking at ways to expand and evolve our signature events around the world, always with a focus on building understanding, awareness and interest in fine watchmaking,” she continues. “Watches and Wonders Miami has quickly become a must-attend event, and the premier event for maisons to connect directly with the end consumer.”
As the timing for SIHH and Baselworld has shifted to later in the year in 2020, Watches & Wonders will become the first, and perhaps most important, show of the year. You can expect brands to introduce new timepieces in Miami next year and, rest assured, Revolution will be even more active with Watches & Wonders.