Another great Watches & Wonders is in the history books.
This second edition was once again held in the Miami Design District from February 15 to 17, featuring more brands, more animations, more panels and more excitement.
Returning brands A. Lange & Söhne, Audemars Piguet, Bulgari, Cartier, F.P. Journe, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Kari Voutilainen, Louis Vuitton, Panerai, Piaget, Romain Gauthier, RJ, TAG Heuer, Vacheron Constantin and Van Cleef & Arpels were joined by new maisons, including De Bethune, Dior, Girard-Perregaux, H. Moser & Cie., HYT, Omega, Roger Dubuis, Speake-Marin, Tiffany & Co., Ulysse Nardin and Zenith.
This year’s Watches & Wonders was truly ground-breaking, as this is the first time that at least one brand from all four of the world’s top luxury groups — Kering, LVMH, Richemont and Swatch — exhibited together.
Many brands showed their SIHH product for the first time on US shores, such as Vacheron Constantin presenting a range of their Les Cabinotiers pieces in their boutique (watch Style and Heritage Director Christian Selmoni present it below) while a few brands, like Ulysse Nardin and Girard-Perregaux, debuted completely new timepieces.
Ulysse Nardin held an event on a beautiful Baglietto yacht where the brand introduced the new Mega Yacht timepiece, and Girard-Perregaux launched the Quasar timepiece, which features the three-bridge tourbillon in a sapphire crystal case, during the show. Watch Girard-Perregeaux CEO Patrick Pruniaux present this piece to Revolution.
This year, the Miami Concourse participated again, with fantastic modern and vintage cars on display for both weekend days, which dramatically increased traffic in the Design District. Also, the Miami Yacht Show changed venues and shuttle service allowed customers to get easily from one show to the other, which helped attendance.
Revolution was everywhere during Watches & Wonders, moderating panels, doing interviews, shooting pictures and videos and hosting dinners.
In the end, Watches & Wonders 2019 was a solid success. All the stores seemed very busy, foot traffic was up, and the panels and seminars were extremely well attended.
“We are extremely happy to organize this event in partnership with the Miami Design District and to be able to count on 30 prestigious Maisons for this second edition of the Watches & Wonders Miami, versus 21 last year,” says Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie, in an interview with Revolution shot in Miami.
“We have noticed that there is a real demand from the US market for such an event — an event that can, thanks to the expertise of the Fondation de la Haute Horlogerie and the support of the industry, offer the visitor a comprehensive experience of watchmaking. Watches & Wonders Miami targets amateurs or simply lovers of beautiful objects, whether they be high-end watches, jewelry, luxury cars or yachts.
“We are continuously looking at ways to expand and evolve our signature events around the world, always with a focus on building understanding, awareness and interest in fine watchmaking,” she continues. “Watches and Wonders Miami has quickly become a must-attend event, and the premier event for maisons to connect directly with the end consumer.”
As the timing for SIHH and Baselworld has shifted to later in the year in 2020, Watches & Wonders will become the first, and perhaps most important, show of the year. You can expect brands to introduce new timepieces in Miami next year and, rest assured, Revolution will be even more active with Watches & Wonders.