“The strength of Hublot is that we can go anywhere. We can forge a strategic alliance with anyone as long as they share a similar spirit of dynamism that embodies Hublot,” says the brand’s CEO Ricardo Guadalupe. And that chameleon like ability, that capacity to shape shift and transmogrify, to — in the words of Bruce Lee in the seminal Enter the Dragon — “To be like water,” and effortlessly encapsulate and embrace the best and the brightest of sports, cinema, music, tattoo, motorsports and so much more that is vibrant and relevant in contemporary culture, which eventually led them to Lapo Elkann.
And let me be straight, emphatic and unabashed about the following statement, Lapo Elkann is one of the kindest, gentlest, most sincere and most evolutionary style and design innovators in the world we occupy today. And while he’s had a few ups and downs in his life, I defer to Jesus of Nazareth’s wisdom and say, “Let he who is without sin cast the first stone.” Are we done with that? Good.
Because ever since I’ve known him I’ve felt privileged to call Lapo Elkann my friend. He is, without an irrefutable doubt, one of the best people I know. And he is also one of the primary catalysts in reintroducing the codes of classic style and tailoring to an all new generation of sartorial fanatics; myself included.
Whether he’s donned in his grandfather — and Rake di tutti Rakes — Gianni Agnelli’s Caraceni suits, restyled with a new irreverence or clad in one of his Rubinacci bespoke creations like his cobalt blue flannel dinner jacket or his Ferrari red cotton suit, he has captured — no better — embodied the zeitgeist of tailoring’s nouvelle vague.