It’s no secret that golfing runs deep at Audemars Piguet. Thanks to which, I had the pleasure of spending an afternoon recently partaking in two of my favourite pastimes: Hitting golf balls (which generally miss the fairway) and shooting watches.

However, on this occasion it was all slightly different. I wasn’t at my local club, but the AP manufacture in Le Brassus. And I wasn’t in my lucky bay at the driving range (where I like to think I strike the ball like a confident Rory McIlroy ), I was on the AP manufacture roof.  I’m assured by the AP team that this was a first.

Present for this glorious occasion, were Andy Sullivan, the rookie Brit stepping up to the Ryder Cup later this weekend, Bernd Wiesberger, the Austrian maestro, Miguel Ángel Jiménez, the cigar smoking Spaniard and AP CEO and ex-pro golfer, François-Henry Bennahmias.

The objective was simple: Ten balls each — hit one of three targets, all positioned at varying lengths down the range/carpark/cow field at the back of their facility — with egos on the line.

Following a tense sudden death shoot out, Bernd Wiesberger emerged as the victor with two ‘bounce strikes’ off the targets. His reward…a small indoor tree and boutique wall clock, presented to him by Mr François-Henry Bennahmias.